COACHING

AI Prompts for Coaches

Coaching is the conversations. The content, the proposals, the follow-up emails and the social posts — that's the overhead that eats your time. Here are 3 prompts that handle the busywork. The full pack has 47.

LinkedIn thought leadership post

A consistent LinkedIn presence builds authority and generates inbound enquiries. This prompt turns a coaching insight into a scroll-stopping post.

Write a LinkedIn post based on this coaching insight: [YOUR INSIGHT OR LESSON]. My niche: [COACHING TYPE, e.g. executive/life/business]. Target audience: [DESCRIBE IDEAL CLIENT]. Format: start with a hook, share the insight in 3-4 short paragraphs, end with a question to drive comments. Tone: authoritative but relatable. No hashtag spam.

Discovery call follow-up email

Most coaches lose potential clients in the gap between the discovery call and the follow-up. A well-timed, personalised email can close the gap. This prompt writes it in under a minute.

Write a follow-up email after a discovery call with a potential coaching client. Their name: [NAME]. Their main challenge: [WHAT THEY SHARED ON THE CALL]. The program I'm offering: [PROGRAM NAME AND BRIEF DESCRIPTION]. The outcome I help clients achieve: [SPECIFIC RESULT]. Next step: [e.g. enrol via link, reply to book a second call]. Tone: warm, not pushy. Under 150 words.

Testimonial request email

Testimonials are your most powerful sales tool as a coach, but asking for them feels awkward. This prompt writes a natural, easy-to-respond-to request that gets results.

Write a testimonial request email to a coaching client who has just completed my program. Client name: [NAME]. Program name: [PROGRAM]. Key result they achieved: [DESCRIBE THE OUTCOME]. I want them to speak to: their situation before, what changed, and who they'd recommend this to. Keep the request short, give them 3 specific questions to answer, and make it feel effortless to reply. Tone: grateful and genuine.

The full pack has 47 prompts

The Content Creator Pack covers everything a coach needs to grow their practice, including:

Get the Content Creator Pack →

$24 AUD · Instant PDF download · Works with ChatGPT, Claude & Gemini

Frequently asked questions

How do life and business coaches use AI?

Coaches use AI to write LinkedIn posts, discovery call follow-ups, program sales page copy, testimonial requests and client onboarding emails. Copy any prompt, add your details, and paste into ChatGPT or Claude.

Can AI write coaching program sales copy?

Yes. AI can draft the headline, opening paragraph, benefit bullets and call to action for your coaching program page. You provide the details about your process and results; AI structures the persuasive copy.

Which AI tool is best for coaches?

ChatGPT and Claude are the most popular among coaches. Both produce high-quality, natural-sounding writing and are free to use for basic tasks. The prompts on this page work with either.

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