COPYWRITING

AI Prompts for Copywriters

AI isn't replacing copywriters — it's making the good ones faster. Use these prompts to break writer's block, generate first drafts and explore angles you wouldn't have considered. Here is 1 to start. The full pack has 47.

Facebook ad hook generator

The hook is everything. This prompt generates 5 different hook angles for the same product so you can test which performs best.

Generate 5 different Facebook ad hooks for [PRODUCT/SERVICE]. Target audience: [DESCRIBE]. Core benefit: [MAIN OUTCOME]. Pain point: [WHAT THEY STRUGGLE WITH]. Write one hook for each angle: curiosity, pain, social proof, bold claim, and question. Each hook: 1-2 sentences, under 25 words. No emoji.

Homepage hero headline and subheadline

The hero section is the most valuable real estate on any website. This prompt generates 3 headline options with matching subheadlines so your client has choices — and you look thorough.

Write 3 homepage hero headline and subheadline options for a client's website. Business: [BUSINESS NAME AND WHAT THEY DO]. Target customer: [WHO THEY SERVE]. Core outcome they deliver: [MAIN RESULT OR BENEFIT]. Key differentiator: [WHAT SETS THEM APART]. Tone: [e.g. bold and direct / warm and approachable / professional and credible]. Format each option as: Headline (under 8 words) + Subheadline (1–2 sentences, under 25 words). Each option should take a different angle: outcome-focused, problem-led, and identity-based.

Email subject line variations

Subject lines determine open rates. This prompt gives you 5 options testing different psychological angles so you can A/B test or pick the strongest one for your client.

Write 5 email subject line variations for a promotional email. Brand: [BRAND NAME]. Offer or campaign: [DESCRIBE THE PROMOTION OR TOPIC]. Target audience: [WHO RECEIVES THIS EMAIL]. Email goal: [e.g. drive clicks / announce a sale / re-engage subscribers]. Write one subject line for each angle: urgency, curiosity, benefit-led, personalisation, and plain-language. Each subject line: under 50 characters. No clickbait, no all-caps. Also provide a matching preview text (under 90 characters) for each.

The full pack has 47 prompts

The Content Creator Pack covers every format a copywriter delivers, including:

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Frequently asked questions

How do copywriters use AI?

Copywriters use AI to overcome writer's block, generate angle variations, write first drafts quickly and test different headline approaches — then apply their expertise to polish and refine the output.

Does AI replace copywriters?

No. AI produces serviceable first drafts but lacks strategic thinking, brand nuance and the ability to truly understand an audience. Copywriters who use AI well produce more work at higher quality, faster.

What copywriting tasks is AI best at?

AI excels at writing product descriptions, email subject line variations, ad headline options, social captions and blog post outlines — high-volume, structured writing where speed matters most.

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